Whether you're planning outfits for your entire family or just coordinating with your partner, this guide will help you look and feel your best in front of the camera. If you want timeless, classic photos where you are the focus, you've come to the right place!

 

1. Start with the Big Picture


Before choosing colors or styles, consider the final destination of your portraits:

  • Where will you display them? Will they hang in your living room, above your dining table, or in a photo album?
  • What’s the setting? Choose outfits that complement the scenery. If your session takes place in a location with bright greens and yellows, avoid bold reds to prevent an unintended holiday color scheme.
Beautiful sunset with a family of four and their golden retriever, with Scripps Memorial Pier in the background.
Family photo at Schwabacher's Landing in Grand Teton National Park, with stunning mountain views and serene reflections in the water.
Engaged couple on the beach in La Jolla, with the bride wearing a white two-piece suit and hot pink heels, and the groom in a blue suit.
Extended family in perfect styling posing for a photo during their family reunion vacation in a backyard with lush palm trees.
Gorgeous family with three girls in pink dresses on the beach in La Jolla near Torrey Pines, capturing a beautiful overcast sunset.

2. Choose a Color Palette


For a soft, timeless look, I recommend:

  • Light, neutral tones: Cream, taupe, camel, light gray.
  • Muted shades of pinks and blues.
  • Avoid bold, neon, or overly bright colors, as they can be distracting and take focus away from you.


If you're unsure about color choices, a neutral palette is always a safe bet. Trust me—you’ll love the results!


For all you visual learners out there, enjoy the examples below! Feel free to use these colors or get inspiration to make your own.

Color palette of gray, blue, and tan with coordinated family outfits for a cool, neutral photo session look.
Color palette of pink, tan, and beige with coordinated family outfits for a soft, warm photo session look.
Color palette of muted green and blue with coordinated family outfits for a calm, serene photo session look.
Color palette of blue, tan, and cream with coordinated family outfits for a soft, elegant photo session look.
Color palette of brown, cream, and beige with coordinated family outfits for a neutral, timeless photo session look.
Color palette of earthy browns and blues with coordinated family outfits for a warm, natural photo session look.
Color palette of coral and blue with coordinated family outfits for a vibrant and fresh photo session look.
Color palette of navy, cream, and tan with coordinated family outfits for a classic and elegant photo session look.
Color palette of pink, blush, and tan with coordinated family outfits for a stylish, harmonious photo session look.

3. Patterns: Less is More


Some patterns can enhance your look, while others can be distracting. Here’s what to keep in mind:

  • Avoid loud, overwhelming patterns, logos, or graphic designs.
  • Stick to one pattern and build the rest of the outfits around it.
  • Mixing patterns can work if done subtly—for example, pairing a soft floral print with a solid color outfit.

4. Coordinate, Don't Match


Gone are the days of white shirts and blue jeans for everyone! Instead:

  • Break up colors and shades so each person’s outfit is unique but complementary.
  • Think in terms of dominant colors (main outfit color) and accent colors (small pops of color in accessories).
  • If you have multiple children, let them wear different styles. A dress for one, a skirt and boots for another—it keeps things visually interesting!

Easy Outfit Coordination Steps:


  1. Choose your color palette
  2. Pick mom’s outfit first (it’s often the hardest to decide on!)
  3. Coordinate the rest of the family around mom’s look
  4. Accessorize! Use accessories like scarves, jewelry, or pocket squares to tie everything together
Family photo at Schwabacher's Landing in Grand Teton National Park, with stunning mountain views and serene reflections in the water.
Maternity shoot on the beach at sunset with a glowing mom-to-be in a white dress, her partner by her side, and vibrant clouds in the sky.
Family of four dressed in blues and tans during a photoshoot at their grandparents' house, capturing a warm and timeless family moment.
Family of four on the beach, parents playfully holding their kids upside down as they giggle, capturing a fun holiday portrait moment.
Couple on the beach as the man lifts and twirls the woman in the waves, both laughing and enjoying the sun.
Grandparents with their grandchildren from multiple families during an extended family shoot, sharing a special moment together.
Family photo at Schwabacher's Landing in Grand Teton National Park, with stunning mountain views and serene reflections in the water.
Maternity shoot on the beach at sunset with a glowing mom-to-be in a white dress, her partner by her side, and vibrant clouds in the sky.
Family of four dressed in blues and tans during a photoshoot at their grandparents' house, capturing a warm and timeless family moment.
Family of four on the beach, parents playfully holding their kids upside down as they giggle, capturing a fun holiday portrait moment.
Couple on the beach as the man lifts and twirls the woman in the waves, both laughing and enjoying the sun.
Grandparents with their grandchildren from multiple families during an extended family shoot, sharing a special moment together.

5. Dress it Up


It might feel odd wearing heels on a dirt path or dressing up for an outdoor session, but trust me—elevated outfits always look incredible on camera. If you’re on the fence about dressing up, let’s chat! I’ll happily convince you that a little extra effort is totally worth it.

Elegant family formal portrait at a Liberty Station wedding in Point Loma, with the bride, groom, and loved ones in soft neutrals.
Large family in a grassy field near Tahoe City, surrounded by evergreens and Lake Tahoe, beautifully backlit by the warm glow of the sun.

6. For the Girls: Say Yes to the Dress


Dresses and skirts are flattering on all body types and add movement to photos. Consider:

  • Long, flowy dresses or skirts for elegant, timeless movement.
  • Midi or cocktail-length dresses for a fun and flattering look.
  • Layering options like textured tights, denim jackets, or sweaters.

7. Layering: The Secret Ingredient


Layers add depth and visual interest to photos.

  • For men: A v-neck sweater over a collared shirt or a blazer.
  • For women: Jackets, scarves, and textured elements.
  • Keep layers fitted and intentional—bulky layers can overwhelm your shape.

8. Take a Test Photo


Before the session, lay out everyone’s outfits and snap a quick phone photo:

  • Does everything look cohesive?
  • Are the colors complementary?
  • Need a second opinion? Send me a pic—I’d love to help!
Family of five at Coronado Beach wearing coordinated muted beige, pink, and tan outfits, perfectly styled for their photoshoot.
Flat lay of coordinated family outfits on a bed, sent by a client for feedback on matching colors and style for their photoshoot.

9. Final Thoughts & Details


  • Dress authentically: Your style should reflect you.
  • Choose an outfit that makes you feel confident: If you’re comfortable, it will show in your photos.
  • Have everyone try on their outfits before the session: You don’t want last-minute surprises!
  • Need help? Text or call me—I’ve seen it all and am happy to help!

 

A love note from me:


While I recommend a soft, neutral color palette because it photographs beautifully, your style is a representation of you. No matter what you wear, I’m here to capture the real, joyful, and authentic moments that make your session special.


If you love your outfit, I will too. Let’s make some magic! ✨



xoxo, Jen

 

Headshot of photographer Jen Bauer holding her camera at Baby Beach on Maui, during sunrise with Lahaina in the background.
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